PREVIOUS CLIENTS
Newson Consultancy has worked with the Premier League, Hyundai, Guinness, Manchester City, Sky Sports, Currys, Eaton Energy, Electrolux, bp, and the social movement Camerados.
The growing team has expertise in social identities and belonging: in what makes groups tick; what makes people stick together, or fall apart; and how a knowledge of human evolution help us better understand our deep seated need to belong.
MOIR: Science programme and evaluation
Electrolux: how to reduce clothes washing with the 'fabric + fresh test = action' formula
Sky Sports: Insight, how football is changing
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McGuian Zero wines: how to navigate social situations when not drinking alcohol
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Utility Warehouse: Energy switching personas
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AEG: Energy saving switch, measuring family kitchen appliance user over two months
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Hyundai: 'Electric Journeys' on memory and the best driving experience
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Currys: 'Back of the Net' campaign
Camerados: Long term consultancy on social connections
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Old Parr: Immersion session, regional & cultural focus
Guinness: Worshop on human connection and ritual
bp & Premier League: 'Scan to Score'
Premier League: Insight, cultural impact of football
