Dr Martha Newson’s influence is widespread; from Premier League football clubs to the British Ministry of Justice and major brands, including Guinness, Hyundai and Electrolux. Her use of evolutionary theory to understand human behaviours, thought, and feeling focuses on the rituals underlying social bonding. With a Masters and Doctorate from the University of Oxford, Martha tackles questions relevant to scientists, business, and the third sector alike. She uses psychological techniques and her anthropological training to guide her research and consultancy practice. Martha has worked with unusual and extreme groups across the world, from Brazilian football hooligans to fundamentalist Muslims in Indonesia and partygoers in Britain’s underground rave scene. Her research on social contact and wellbeing during the pandemic spanned 122 countries. She is a leader in her field and has attracted over £1.5m in research funding with regular appearances on the BBC and features in the Times, the Telegraph, and the Guardian. Her expertise and rigorous research, combined with a warm and personal approach, make her ideally placed to lead innovative, world-class keynotes. Martha is Associate Professor of Psychology at the University of Greenwich, London, and Leader of the Changing Lives Lab Group at the University of Oxford.